I love you say your title it's a long one, yeah manager of long range strategy and planning, which I guess translates to the guy who does the EVs and in America for Kia – is that right, more like okay, all right so let's talk about electric vehicles, because We just had the Niro in our office for three months and I got ta tell you. I had so much fun with that car, especially since it's. So torquey, you know doing a front wheel, drive burnout. Is that something I expected to be doing, but was there? Was there actually planning or strategy behind freeing that much torque to the front wheels when you were developing the vehicle? Well, you know I had a chance to drive the car and the first time we drove the car and toggled through eco mode and normal and sport and so forth. We were blown away at how strong it was and that's testament to, but the torque and the linearity and the potential and the fun to drive the fun to drive this of v's. So you know it's it's, a really cool aspect of EVs and I think it's also an element that's going into the marketing and the positioning and the presentation of the cars in the market that they are in fact quite fun to drive. But you know early on in the development of the Niro and the Niro Evie, the the target customers and the into the market was was really set up around maximizing the utility of the car, because it's got a great package.
You know, it's got a long, wheelbase it's got a sizeable functional utility aspect to it, and and the approach with the Nervii was it happens to be electric just like regular. Nero happens to be hybrid, but the pleasant byproduct of the torque that's available in the motor 291 pounds e in a car that did ways with 3800 pounds, it's pretty remarkable, it's a it's, a really fun to drive proposition it's a it's, a pleasant, surprise yeah. You know it's got all the TNS. I my goal with that. You'D expect that up here right. So there is just really easy to operate instrument cluster and you get a lot of you get a lot of value for your money. I always look at kia. Has a brand where you know you guys are putting heated seats in places that premium cars have heated seats and not you know most cars, so you know I'm, always like excessively surprised when I see a heated seat in the back and IKEA as opposed to just A front is this: a strategy I mean part of the company, or is this something that that that you guys think long and hard about? We do think long and hard about it and there's a lot of passionate discussion about the content thing and the strategy and the approach to features and so forth and trying to understand. You know what the customers prioritizing value. That'S always it's, always a very careful balance between what's required to be competitive on a certain grade versus you know, for example, Toyota, Prius or Honda Accord, or something like that versus what our customers value, and you know to be frank, there's, a lot of moving parts That go into that because you know we've had a lot of success in packing the cars with a lot of content and value, and we want to continue that.
So we do look very carefully and strategically – and you know like a perfect example – is: is the heated seats, heated and cooled seats for leather or the Leigh, audio and navigation, and so on and so forth? So we're very considerate of our customers once in needs and the price points and maintaining a value proposition, as you start from the LX and go to the e X and the touring and so forth, yeah. So let me ask you, you know your title is long term planner right now. I think the statistic is is something like 1. Maybe 2 percent of all cars in America are electric. Where do you see that going is? Is the future in Kia's, mind electric and if so, how are you going to address that? Because, right now you have a smattering of electric cars, but if, if indeed the future is electric, where, where are you guys going with it or is it electric well yeah? So I think I think, it's fair to say that the the future is electric and for a variety of reasons, one is from released from the standpoint of Kia. You know we have a twenty five billion dollar plan that was announced in February called plan house and that's to invest in significantly into multiple V's from four markets around the world. So in terms of Kia there's, no question that the future is electrified, as we you know, ten years from now, if we're having this conversation, room and we're going to be looking at, you know eleven EVs or more around the world and in a significant number of These and pH TVs in the United States market for a variety of reasons.
One is it in some sense: the automakers are seeing the need in the market for electrified propulsion. You know it's it's, actually cheaper to operate or lower cost to operate in many instances, but also to help reduce co2 emissions globally. So therefore, it's incumbent upon the car companies to produce vehicles that emit less co2 but there's, also in the context of Kia big shift in the brand direction again longer term to be more electrified to be more, I guess called tacky to offer new mobility solutions. So there's sort of a very broad scope on where the brand is going and the centerpiece of that is electrified propulsion. I do think in the marketplace, if you just look at the investment that's in place from from pretty much every manufacturer around the world. There'S no question that electric cars are the next big thing and no in the market right now: it's it's about 1.3 percent or v's, all in between PHED Stevie's about two percent. As you noted, this has potential to go significantly higher. You know anywhere from six to ten percent or more depends on a lot of moving parts. But if you just look at the forward investment by the top three or four manufacturers participating in the United States or around the world, there's no question that and again, including Kia, that EVC. These are the next big thing and we will be a significant part of it and they make a lot of sense for the US market, because US consumers, like crossovers higher, hit points better disability, lots of functionality and in from a packaging point of view, you can Fit the battery underneath it enables all wheel drive.
So you know, I think, also if you kind of look at the US market and v's, maybe globally, and you think about easy, 1.0 andyb, 2.0 and Evi 3.0 and those are various phases of where we are headed out to say 2030. I think we're about 80 2.0 and there's a handful of cars that are built on dedicated EB platforms and again looking at the forward investment and these new platforms and what it means to the marketplace. We are entering a revolutionary period, probably in the next three or four years, where the products that are coming again from Kia and the industry as a whole are just going to blow your mind. And I think it means that the 1.3 or 1.5 percent adoption of v's, which is sort of on the fringe, is going to move massively as as the products are engineered and evolved much more closely to the US, consumers, tastes and again, the technology is incredible. Thinking about energy density of batteries, motor design, motor efficiency, I mean, if you're, enjoying, if you're, enjoying 291 pounds feet in the narrow, Evy and thinking about what's over the horizon. A little bit you're gon na be grinning from ear to ear. You know constantly it's gon na be really amazing. You know. If I look at this from an automotive journalist standpoint, you know manufacturers are always looking for white space right, it's someplace, where there's nobody else in and in you know, it's a nice car.
There is a lot of white space right. You really have to go into some kind of deep weeds to figure out where a segment existed, no one else's at, but in the evie world there is all kinds of white space right everything from right. Now the pickup truck all the way to the sports car. These two things as far as I know, don't exist when I say no exist. There'S plans and companies are building them, but you can, I say, exist, you can't, go out and buy them and yet for some reason many of the manufacturers have concentrated on like economy, cars right and I scratched my head because I'm like why don't you. You know why don't you go to where the buyers are at, like you said the crossovers, the the more popular vehicles you know all wheel drive is so easy in an electric car compared to even a judicial car, and yet many of these cars that are out There are front wheel drive, which is also weird, because you know the reason the car start up front wheel drive was because it was a spacing and kind of a vehicle packaging constrained right and with the motor you don't have that anymore. You can have a front. So where is he where's he going next? You know what's what's, the next segment that we're gon na see something that actually is more kind of in that in that sweet zone where, where people are out right now where your customers are at yeah.
So I think that the next couple of things that are over the horizon for us, if in the plant ass discussion in February, there was mention of our first dedicated Eevee, which I think will be revealed and revealed in 2020 they'll be on sale in the United States after that, in 2021, but that first vehicle will be a dramatic statement for kia. It'Ll show the flexibility of a dedicated architecture and it will blur the lines between crossover, car forms and I think it'll be. I know it will be a breakthrough execution in terms of the aesthetic and proportions and design and surface surfacing and technology. So for us I think you know talking about the white space that's available. I think that the Eevee architecture, the platform capability, really lends itself to you know this is a cliche but out of the box thinking and as you apply Eevee technology, the battery the motors and all that to various parts of the market, it's it's remarkable what design And engineering can do to change the aesthetic and again, the first dedicated Eevee that's coming from Kia will reflect this newfound flexibility, backed up again with what remarkable performance 300 miles of all electric range, a suite of desirable functional technologies that you'll really like so but in The market space – if you think about this, you know a lot of automakers are on the world. They first approached EVs. I think the logic was that look.
We got to make EVs that'll work, Europe and Asia in the United States, so we're going to start with B and C segment cars, small cars and see how they work and learn and develop, and then they've been slowly scaling up a little bit and as that's. What I'm saying like by the time we reach 80 3.0, which is maybe 12 18 months from now you're going to have electric power trains applied to a variety of new different, larger categories and we're, seeing this, for example, again with CDs, but also trucks. I mean look at that: what is it six or seven different electric pickup trucks that are coming so and in Italy? It enables dramatic changes in proportions and aesthetic and capability and into a little further think about you, know: MTV's bands, dedicated architecture. You know the company has invested in a couple. Different MTV companies arrival is one canoe is another, and those are companies that are revealing, that with battery architecture and motor packaging and so forth, you can offer a dramatically different, aesthetic and function with an MTV. But getting back to what we're working on, I think that, as we go forward, you're going to see dramatic new offerings in terms of blending, at least for Kia car and crossover on our first dedicated evie and then some some pretty desirable surprises a couple years ago. We do what I call. We call the world's toughest electric car test called the Loveland trials and we actually took an arrow of it.
We drive a electric vehicle from our offices here in Boulder up to the Loveland Pass, which is about 75 miles straight up. The mountain and we you know, we see how it does using power going up a mountain, and then we see how it regens and we just ran the new mini EB up that, and that only is a range of about 110 miles officially, and so we had Actually, we charge it on the way back. We would have made it because it would be hundred fifty miles round trip. If you could, you know, do it, but the car can know what we ran into was. We went to a Electrify America station and they had eight Chargers and three of them are broken, and the next door is, of course the Tesla superchargers. I think there's twelve and they all work. And so you know the media thought I had was the manufacturers are building these cars? Are they also giving some thought to building out their own charging infrastructure? Because if you're, you know, if you're, if you're, if you're kind of coming on partners to do that, then you may end up in situation where, like we did, you know where three MTA Chargers not working and I'm. Not I don't know what happened. You know we're talking with lecture from America I'm trying to figure it out, but as you've been any thought given by Kia, they actually create its own charging network.
Well, you bring up a really really important point and that's infrastructure and charging and a couple things what we well. We discovery with what we discovered with the first generation so easy, and the second for the newer levy is that about. Eighty to ninety percent of charging is done at home and work. In fact, it might even be a little higher than that in some instances for a variety of reasons, and that primarily is reliability right. I know I can charge at home and I know I can charge at work. The public infrastructure is definitely improving. Changing it's, evolving Electrify America is is pouring literally billions into it, and the other entities like easy go charge. Point they're also working diligently so, but I think that you know the automakers are looking at looking at this trying trying to do their best in terms of of engineering. The cars to you know, for example, to have DC fast charging and also you do see a lot of alliances and partnerships within the industry with other charging entities. You know, for example, partnering with Electrify America or partnering with the ego that kind of thing, but you know easy infrastructure. As you know, Roman is just really expensive and it's resource intensive in terms of managing the up kind and managing the maintenance and so forth. So I think, for for most automakers they are focusing on the product and their engineering resources that go into the battery tech and the motor tech and creating the cars.
But what what is clear to me, though, and probably clearly the industry I have to say, is that any significant evie proposition requires an infrastructure solution, and you know, for example, early on when Kia went to market. We we develop partnerships with Bosch and Aero vironment and Levitan to you, know that level to home chargers out to make sure that look. You can get this one this one and this one we've tested them. They work that that's just one first step, but I do think that the the higher volume requirements and the much more significant sales and marketing efforts by the automakers ourselves included will need a deeper partnership with the infrastructure providers and charging system providers. But I don't have anything at the moment to to offer in terms of what we would do. Yeah all right. I think big thing with electric cars and I'll give you example is, I was reading a study recently and they asked people like you know. You know that if you have a plug in hybrid, you never actually have to plug it in, and most people did not understand that right. They thought that a plug in hybrid was the same as an electric car, and so you know the hardest thing I found him. I liked to do was to sell something where you also have to educate the consumer. What the value of that is right – and I think you know when you get to that – that point where it goes from 1 to like 10 you're gon na, have to do a really good job, educating people so that they actually know the difference.
A plug in hybrid versus a pure Eevee. How is keeping to meet that challenge? That'S a big challenge, woman. I see it and feel it regularly. You know I go to the auto shows and I talk to customers. I go to the TV ride and drives and I talk to customers and we're asked regularly about. You know that the Eevee side of the proposition is is pretty clear and I like oh, I have to plug it in at home or I can charge at work. Okay, I get that, but I also get the question about well wait a minute it has a plug, so I have to put wait. I have to put gasoline yeah, I have to put gasoline in it and but wait. I can try it at home too yeah. You can plug in at home and you know they kind of scratch their head a little bit, and so there is their confusion, and you know these cars have been in the market for 10 years now. So you know it's incumbent upon the manufacturers to train the dealers and to have you know pretty simple marketing messages on the websites in product information to simply explain about how this works. But you know one of the things that that's cool about electrified propulsion is that there is a pretty close knit community of customers and on the forums and so forth. So, in the other part of it too, is that we're are starting to see a lot of these customers come back into market.
So you know, if you had a Phe V, you might be buying another one or shifting over the e V. So you're kind of familiar with it, but it is the newcomers that where we have some work to do with respect to the materials, the training, materials, 4d layers and also the information for newcomers yeah, I think you just put your finger on it. You know it's funny. I did a show, maybe a year and a half ago with with the local head of like the dealers association, and you know I was talking about what the others think of electric cars and he's like. Oh, we love electric cars it's the future and then, when you get them offline it's, you know he. Dealers hate electric cars for obvious reasons. Right don't require a lot of maintenance. You don't need to bring them in and a lot of modern dealerships. Revenue now comes from service and electric cars don't, you mean fluids, they don't need any. You know changing of filters, it's it's, pretty much. You know it's pretty much just plug it in and use it. So so what is your strategy been to kind of talk to your dealers, about the fact that this is coming and that they shouldn't fear it, but they should embrace it or maybe they don't embrace it. I don't know what are you hearing from those guys? Well, it's it's kind of mixed roman. What we've seen again we've only been in the business really about three or four years and the rollout we really are re v launch started in California and that went up the coast of Oregon.
Washington then made its way to the east regions or east region. So, but what we've seen is that there's there's some dealers who really get behind and focus on it and they're able to make a business out of it, which is to say that the volume is sufficient and they're able to do quite well. Of course, as you mentioned, you know, service and parts are a pillar of a dealers, revenue and profits. So that is a consideration, but you know, I think, what we've done in many markets is. We have dealers, big dealers, who are able to sell pretty significant volumes of v's, but you know at the same time they have a robust parts and service business. You know built on cars like the soul and the Optima and the Sorento and, of course now the Telluride, so there's there's not so much of a threat, because the business is there. But that is a legitimate concern and you can. You can look at the na da and you can look across the industry and you can see some dealers who are talking about this it's it yeah. You know I was uh it's funny. I was talking with one of the Hyundai designers kind of a sister company. Chris, I can think of his last name. No, and he was told yes, he had a beast work at BMW. He'S telling me that one of the one of the things that really sets Kia and Hyundai apart is that you guys work twice as hard kind of new kids on the block and you feel like you really have to prove yourselves so you're out there really pushing Hard to you know and like if your BMW you've got this legacy of building cars or Mercedes right, the very first car, whereas Kia is a new company.
You know in relative terms, and so you know there's a bit of a chip on your shoulder. So so you think that helps in terms of embracing electric five cars versus having this long legacy. You know that goes back to the very first diesel if you're Mercedes, you know what I mean is that kind of a more. Is it easier to embrace the disruption that electric cars are bringing to the business? Yes, I think the short answer is yes, and you know that the attitude and the posture in this company has been a little bit edgy and there is a a point of view of perspective amongst our leadership and in the employees to take some chances. Take some risks see how things work and you can see it in some of our cars, like the original soul and the 2011 Optima. You know we've taken some chances and I also think that, as a brand, we we have the latitude to take some risks and take some chances so it's in some sense part of our DNA and it's, also in some sense expected in a marketplace from Kia. So I think, actually that puts us in a nice position relative to what Evy technology the platform in everything else allows the cars to be which again crits with a little bit of the edginess of the Kia brand. So I think that's a really cool point that you bring up Roman yeah and you know I mean sometimes as a journalist, it's easy for me to to cope these ideas, because you know there's not a lot of not a lot of stake here but like.
I would love you know until I tell you right, it's, really one of my favorite cars of the last year, just just nailed it on the ball park right every so often a car comes along that. Has it all right, the styling, the value, the performance, the fuel economy? Besides, you know, I'm just going down the list of everything that works on the telly ride it wouldn't it be cool. If he's, you know put two electric motors and a battery pack, and I got ta, say I've been watching like a lot of shows where they're going back and electrifying like classic cars. You know on TV and it yeah I mean it seems like internal combustion engine is much harder to engineer and especially when you're pushing the envelope with like direct injection or doing some of the stuff sticking to electric motors and a bunch of batteries into an existing Platform, it doesn't seem like it'd, be that difficult and I would love to see like an electric Telluride, go up against tomorrow, why you know and you'd have a vehicle that that is, I think, in a lot of ways built better, because you know you guys know How to build cars and you've been doing it longer, so the quality. Is there I'm not trying this jump on Tesla, but we have a Model X right now and you know the gaps and the panel's don't line up. You know for what the standard is, so you know 10 years from now there's going to be, but you said 12 cars that are electrified by Kia.
Is that what are the kinds of cars that will be seeing something that's, you know maybe all wheel drive. That is a family based crossover. You know that is like right in the heart of where the segment is right. Now where people are shopping, so I agree with you a hundred percent and I think it is remarkable what the batteries and motors do for the car. In terms of fun to drive linearity, quiet, it's, just a remarkable experience – and you did God be gods of torque, which is very for towing. The package space, for example in a utility vehicle, can be huge when they see the shadow of the vehicle on the outside is, is not quite as huge, so there so so many strengths to doing what you're describing and you know I can tell you, woman – that We we see the opportunity that you do with respect to like a battery electric Telluride. It it's not something we can really talk about or disclose at the moment, but I think you know as we as we talk about the evolution of this part of the industry and what the US consumers want, and I mean look. There'S 1.7 million units of midsize SUVs that were sold last year, that's a huge market, and when you talk to consumers about this – and you lay out what you described, which is you know a three row: midsize evie SUV with 475 pound feet, charge it at home.
You know 0, 60 in six seconds or lower and so on and so forth, there's a lot of people who are quite interested in that, and so I think what you're describing is is is a it's, a very interesting concept. It aligns nicely with the US market. You know it sounds simplistic we will want to you. Just take the you know the floor pan out of a Telluride and put out you know: 92, the watt hour battery and a motor so I'm going back, but of course it's. It is much more complicated and complex from a variety of reasons. You know that relate to manufacturing and crash and cost and a lot of other aspects, as you know, but I do. I do think that, as these platforms evolved as the technology evolves, as the costs come down, everything you're describing can can kind of scale up and down the segments within the industry. And if you talk about this formula, you just mentioned think about applying that to other vehicles in the lineup and how cool that would be so sports car ever really cool sports car yeah exactly so stay tuned. I guess is the simple answer and just know that, as we implement and execute our plan s, you know getting to about 20 of our sales volume by twenty twenty five or twenty six and v's that there's a lot of white space. A lot of clean sheet opportunities here, roman and that's – about all I can say at the moment ya know I want to take a step back, because I can see the comments already and a lot of people will say well, it's only 1 of the market.
You know what word: why do you think that electric cars of the future and it's not something that we're just pulling out of midair right? I mean you, look at I'll. Give you help two examples. Right. Look at countries like Norway, where now electric cars represent the majority of all car sold but I'm, not saying that the Norway points the way to America. But when you have a country where now the majority of all car sold are electric and that's, a pretty big kind of you know sign saying this way this way or for me, you know the moment. Work work aha moment was: where forever I used to grow up. You know loving cars and, like the mid size, performance luxury sedan that there was always the watermark was the BMW 3 series right that was growing up reading car driver. That was always on, though, on the shootouts and then when new Tesla Model 3 world wide out sold out sold the the BMW 3 series that's, a pretty big sign pointing to cars. Yeah are coming so for all the people out there thinking. Well, you know it's been good enough from my dad. My grandfather, why do I need? I would say you know you probably haven't driven an electric car or maybe you should go, try driving electric car, because you know as a performance guy that the torque is, and what I mean by torque is acceleration right. The torque is about acceleration.
Horsepower is about top speed, but the torque is that's. What starts conversation about? Just you know the front wheel, drive burnout. Torque is exhilarating right. You point and shoot it's it's just a lot of fun. The other thing now, you know we're doing this over zoom because of the pandemic, and you know with the world economy shutting down. It was really nice to have like clean air. I don't know you know how much nicer it was in California, but it was a lot nicer here and when I get behind the wheel of our long term Tesla or the Niro, I always felt good, because I know that I'm not polluting and pouring a lot Of smoke and the other comments – maybe now you know you're just moving it downstream. Well, the arguments been done, guys it's. You know once upon a time when all of our energy production came from cool, you probably were moving it downstream, but now a lot of our energy production comes from renewables, muted, hydroelectric or solar or wind. So it is clean energy and then then, of course, the other argument is well. The batteries are really dirty and and I'm like have you watched any shows, I mean Tesla's are worth their weight in gold because of the batteries even after their crash right. So people are naturally recycling them there's. This and that's gon na happen, with all all brands, not just I'm, just using them as an example.
So I just wanted to kind of bring that out there. So people understand why we're talking about this, that it's, not just you know not just some like, like crazy, you know pie in the sky. This is this, is this is something that only you know you guys in California and Colorado want, but here in Texas you know we're gon na be driving our pickup trucks and I'm, like yeah and they're gon na be hybrid and they're gon na be electric and It'S gon na be cool, so now black, the Kia is you know, is, is kind of in the forefront of this. What are you most excited about if you're looking down the road ten years from now what's? What what gets you the most excited? Well, I think all of the above, which is the the incredible advancements in electrification, technology in terms of energy density performance, lower cost, the flexibility and freedom of gives engineers and designers to make really really cool, fast fun. New products that to me is super exciting, but also you know, there's a lot of other tech that's coming on the inside of the car in terms of augmented reality, heads up display over the air updates. A lot of the connected car connectivity, stuff, that's coming, is going to blow your mind, and I think you know thinking about things like 5g and and all of this there is this sea change that that's happening in terms of automotive technology across the board, whether it's Electrification, a materials mass reduction, internal combustion, it's it's incredible, so you know we have a really strong power.
It'S, really strong line up right now, but you know what's what's coming is just something to behold and every year it just keeps getting better and better and better. So I'm truly excited about the EVs we have coming in the next 12 to 18 months. What'S over the horizon. Little farther is equally mind, blowing and impressive, and I think you know the the the company in the industry is is atom at a major inflection point and you know a lot of things: roman tied to coded the economy, society, tomography, technology and maybe for the next Two or three or four years, there's going to be some churn but what's coming is is, is really incredible and I think that's what's exciting about Pia is as a brand. We recognize this and we're able to devise products in strategies and offerings to our consumers. That are reflective of all that they're going to be cool, they're, going to be fast, fun, efficient, affordable, desirable and, and we really put a smile on your face – you really enjoy. You know what what you know speaking, what do you guys see as the biggest obstacle to adoption by for electric vehicles? Do you see it as price or do you see it as charge time or do you see it as range, I mean, or is it all of the above? You must do a lot of studying about that what's. You know what are the obstacles that you see? Your body that's most stumbling upon yep it's, all the above definitely cost in price, it's it's charging with the structure and then range the those are like.
The top three things price range charging infrastructure and, like I said, the some of the folks who've been in been in v's or pH TVs, maybe five or six or seven years ago, who are now coming back. There it's super easy for them to move to a neuro evie, but it there's a lot of other things that are better attached to this. So product wise products are getting better and better and better. You know 300 miles is a tipping point, as 200 miles was – and you know what's over the horizon for 350 and 400 and so forth will make it that much easier for Evy adoption but it's infrastructure. You know which is getting better and better every day and also from from our point of view as a distributor. It relates to the marketing and the training in the distribution and so forth. So those are sort of the top line, Bogey's or hurdles it's it's, getting better and again with the cost and price reductions in the future were optimistic yeah. You know as we as we go further down this road. Obviously the tax incentives are drying up. Do you I'm used to have all much of yours right as a brand, but Tesla's burned through there's? How important is that I mean seven and a half thousand dollars as a federal is a lot in Colorado. We were at five this year we went to four and then goes to three.
I mean that's a lot of money on the table. How important are those federal incentives in your business plan? Yeah both it's very, very important, and you bring up a really good point, because we're Kia as a brand is advantaged, because we have a significant number of 7500 tax credits available for us for years to come, which is going to be helpful. But there's. No doubt that until the cost comes down significantly to where the the cost and the price are similar to that of an internal combustion car, a lot of a lot of folks are thrown out. You know 100 100 per kilowatt hour, or maybe even less and that's. Definitely the vector which is down into the right there's, no question about that, but until we get there, there's state subsidies and the federal taxing incentive that it can take. You know ten twelve, thirteen thousand dollars off the consumers price, and that makes the car much more compelling. So I think that your question they're very, very important whenever there's, something that comes up on the legislative front in terms of you know, reductions of this or changes in that we are huge advocates and you know it's notable yeah. You mention Colorado, there's. Also other states like New Jersey, New York and, of course, California, so there's there's a lot of importance to the final price of the car that tied directly to the local incentive and leave fully support it all the way.
Let me just put some cars and numbers to what we're talking about so people can kind of visualize this, so that even mirror that we had for our long term. Tester was 42000, maybe something like that and in Colorado that car would have cost you about 30 right because it would have been still going to have federal and then at that time we got a 5000 that's, a 30000 car which is still you know, a significant Amount of money now you know for looking in a different segment that many we just tested the one that we had an Inc was 37, but you started at 29. So if you started at 29000 car – and then you take – you know you take 12000 off of that now you're talking about an 18000 car and at that point it starts to make a lot of a lot of sense for a lot of people, even though the Range on that car was only hundred and ten miles, but let's say you had an 18000 car where the range was like. You said that that tipping point, or at least a previous one, 200 miles right that becomes that becomes, I think, a very attractive option. For a lot of people and let's face it most of the current crop of electric cars out, there are expensive right there, they're certainly not affordable, and then, when you have, you know, Tesla Model S is a model axis: it cost 87000 or performance hundred twenty thousand.
A Porsche Tyco on you know: 126 thousand turbo, 186 thousand. It doesn't doesn't help establish electric car as the people's car yeah yeah legitimate point. Yes, absolutely absolutely so the value brand will kind of kind of shatter that myth – and actually you know – you know, create an electric vehicle that that a person can buy and afford, because once you get a they're, much less expensive to actually maintain and run. Of course, you know this lot to this equation right. It depends how you charge and where you charge him, but, like you said home charging, especially at night, is very affordable even with even we just did a video today where we actually took the Model X and we towed against the Lexus LX, and it was still Cheaper, even if you know cheap gas, which is as cheap as it ever gets right here in Colorado, we're paying about a dollar and ninety cents, a gallon I'm sure in California, you can probably 1.00 to that right, yeah yeah, but even even at these low prices. If you charge at home, then electric vehicles are still cheaper to run and I think they're still cheap to maintain and they're still cheaper to own in the long run, so there's a lot of pluses for electric vehicles and before you're out of time. I promise 45 minutes we're almost there. What segment of car are you looking forward to the most you know so right now, we've got a plethora of sedans, an all electric.
I call them. You know, convert the converted economy, cars, small crossovers. When the cyber truck came out, everybody lost their. You know what there are no sports cars, except for the Roadster that's that I know of so. But what segments are you like the most excited about that? Hopefully, piya will be working on will be coming down the road. Well, I think, you're. Personally speaking, I my own preferences, but in the context of my job and my employer and our business, I think the next big thing that that's really important to us in the industry will be Evy SUVs and all different sizes and flavors of them. I think the the attributes of electrification we're talking about here are going to fit so wonderfully with these cars and again developed an all new dedicated levy platforms, the performance, the package, the tech it's, going to be incredible, so I'm, really looking forward to so. The first thing is our dedicated evie that's coming, you know more than a year away, but you'll see it sooner that's going to be a really exciting car that will help reshape the Kia brand and be a nice nice dramatic statement for us and then after that, You know you have to think about like the next generation really V, I mean if you, if you think the current car is good – think about what's over the horizon, with respect to that one and then a whole wave of new easy vehicles from Kia.
You know we talked about how many new TVs are planned, all the way to 2030, so there's, so many fantastic Kia products that are coming. But for me I think the answer. Your question, I think the slurry of easy SUVs that are coming. I will be really really cool yeah I mean don't. Get me wrong. I, like I like fast cars, to be driven. I owned an NSX for a couple of years and and I missed that car and I love high performance sports cars as much as the next guy and muscle cars too. Don'T get me wrong, there's! Nothing like a you know: big block Chevy, but the for the broader market and what really fits well with American consumers will be the ebee SUV in various different forms and flavors yeah yeah I'm. Looking forward to the first sports car, the first truck, the first muscle car, because the muscle car is truly going to be astounding yeah, you can see a little a little taste of that with some of the stuff that spins, like the COP, oh Camaro, LED and The Mustang museum to weather and and and not to mention the Tesla, Roadster and so forth. There'S there's been some remarkable little teasers. If you will of what was coming so sorry, sorry to interrupt either. Oh no! I also wanted no sex and then I truly did it in on my son, Tommy. So carbon but I'm excited to see that the Kia is you know in the horse race.
I can't wait to see the very first car that comes out that's gon na, be hopefully you know very soon and yeah can't wait to take it up the Loveland trials when it actually rolls off the assembly line so guys. Thank you very much for taking the time and joining us and looking a little bit into the future of what Kia is doing. Thank You. C4 kind of you know pulling back the curtain a little bit usually with manufacturers. I can't tell you how special this is, because the typical comment we get is we don't talk about future product, so I'm, very grateful that that you did share a little bit of future product and, of course, that's, because you've got all the other competitors. Looking at what you're going to be doing, and so what I show them, your cards so I'm grateful that that you did give us a peek of what's happening, yeah and yeah. If you guys are interested, go to tol CARICOM for more news, eh and, of course, real world reviews. Thank you Steve. I think you should. I know you're here. I really appreciate it.