The Power of the BMW i7 xDrive 60

The BMW i7 xDrive 60 is a beast of a vehicle, weighing in at nearly 6,000 pounds. But don’t let its size fool you – this sedan is packed with power and innovations. With a whopping 544 horsepower and 549 pound-feet of torque, this all-electric sedan is a force to be reckoned with. Its dual motors and all-wheel drive give it impressive acceleration, going from 0 to 60 in just 4.7 seconds. While the abundance of torque may be a concern for some, the i7 delivers an unparalleled driving experience.

A Comfortable Ride

Despite its mammoth size, the BMW i7 xDrive 60 offers a comfortable and luxurious ride. The car is equipped with all of the creature comforts one would expect from a flagship vehicle. The interior is spacious, with plenty of legroom and headspace for both driver and passengers. The seats are plush and supportive, perfect for long drives or daily commutes. And let’s not forget about the state-of-the-art infotainment system and premium sound system, which ensure an enjoyable journey every time.

Innovative Features

BMW has always been at the forefront of automotive innovation, and the i7 is no exception. This electric sedan boasts a range of cutting-edge features that enhance the driving experience. From advanced driver-assistance systems to wireless charging capabilities, the i7 is packed with technology that makes life easier for its owners. BMW has also paid attention to the finest details, with little flourishes throughout the vehicle that add an extra touch of luxury.

Is it Worth the Price Tag?

With a price range of $150,000 to $200,000, the BMW i7 xDrive 60 is not a vehicle for everyone. But for those who can afford it, the i7 offers a one-of-a-kind driving experience. The combination of power, comfort, and innovation make it a true flagship vehicle for BMW. While some may argue that the price is too steep, those who value luxury and performance will find it worth every penny. The BMW i7 xDrive 60 is a statement of wealth and exclusivity, and for many, that is priceless.

In conclusion, the BMW i7 xDrive 60 is a remarkable vehicle that showcases the best of what BMW has to offer. Its immense power, comfortable ride, and innovative features set it apart from the competition. While the price may deter some, those who can afford it will be rewarded with a driving experience like no other. So if you’re in the market for a flagship vehicle that combines luxury and performance, look no further than the BMW i7 xDrive 60.

The Comfort and Usability of this Electric Vehicle

This electric vehicle stands out as one of the most comfortable and practical options currently available on the market. With ample legroom in the back and a spacious front cabin, it allows passengers to easily spread out and find optimal comfort. Furthermore, the cargo capacity in the trunk is impressive, offering generous storage space for all your needs. Despite the slightly awkward sloped floor, the vehicle can accommodate a significant amount of luggage, exceeding initial estimations. Additionally, its well-proportioned dimensions and substantial mass contribute to a satisfying sense of inertia.

A Smooth and Effortless Ride

One of the most enjoyable aspects of driving this electric vehicle is the smoothness of the ride. Thanks to its pleasant air suspension, it effortlessly glides over expansion joints and other road imperfections. The car’s Advanced Drive resistance suite also deserves recognition, as it provides a solid and reliable driving experience. With hands on the wheel, the vehicle’s automatic adaptive cruise control and strong lane-keeping capabilities take care of the heavy work. The heads-up display offers high-resolution feedback, recognizing and displaying all the vehicles around, along with their positions relative to the car. This feature provides reassurance and confidence while driving.

A Different Experience in Urban Areas

Driving this electric vehicle in urban areas presents a slightly different experience. Due to its size and scale, there is a noticeable awareness of the car’s dimensions. Maneuvering through tight spaces can make the driver feel a bit apprehensive and even slightly impolite. However, despite this initial sense of unease, the car remains easy to handle and navigate through city streets. Its high-resolution feedback and advanced technology aids in making the driving experience smoother and more manageable.

In conclusion, this electric vehicle excels in terms of comfort and usability. Its spacious interior, generous cargo capacity, and smooth ride make it a standout choice among electric vehicles on the market. Additionally, its advanced driving features and high-resolution feedback offer a sense of confidence and reassurance. While driving in urban areas may require some adjustment due to the car’s size, it remains a manageable and enjoyable experience overall.

The Advantages of the Squared Off Dimensions

The squared off dimensions of the car make it incredibly easy to maneuver, especially with the equipped rear steering system. This feature allows the car to shrink considerably, making it a breeze to pivot around obstacles. Even parallel parking becomes a simple task, without the need for the built-in parking assistant. However, it’s worth mentioning that the parking assistant is a neat feature, particularly for frequently used spots or your own driveway. With the ability to remember specific paths of up to 200 meters, the car can autonomously follow that path when set. Additionally, BMW’s 360 camera views are sharp and provide a natural system for navigating.

The Featherlite Electric Power Steering and Suspension

One of the standout features of the car is its Featherlite electric power steering. This technology makes the car tremendously accessible and easy to handle. It seamlessly pairs with the feather light suspension, contributing to a smooth and comfortable ride. BMW has improved its air suspension system in the i7, incorporating larger reservoirs to reduce noise even further. This allows the car to absorb the brutality of rough roads, such as Eglinton in Toronto, with ease. Bbs, known for promising quiet rides, deliver on this expectation, thanks to the absence of an internal combustion engine. However, it should be noted that without the engine noise, other driving noises may become more apparent, even in premium vehicles.

An Evolution in Luxury

Overall, the i7 represents an improvement and evolution of BMW’s luxury offerings. The combination of squared-off dimensions and rear steering makes maneuvering effortless. The featherlite electric power steering and suspension contribute to a comfortable and accessible driving experience. BMW’s air suspension system, with larger reservoirs, ensures a quiet and smooth ride. However, it’s important to bear in mind that driving without the noise of an internal combustion engine may bring attention to other noises that may not have been noticeable before. Despite this caveat, the i7 is a testament to BMW’s commitment to innovation and luxury.

The Impressive Quietness of the EVs

Electric vehicles (EVs) have always been known for their quietness compared to traditional cars. However, the lack of noise can sometimes be disappointing, as it removes the usual sounds we associate with driving. But now, EVs have taken quietness to a whole new level. The absence of accessory noises as well as road and tire noise is truly remarkable.

The Sound of Silence

When driving an EV, the usual sounds of the wipers or suspension noise when hitting bumps are absent. This creates a unique driving experience where all you can hear is the pitter patter of rain falling on the glass. Additionally, the reverberation through the tires is significantly reduced, resulting in minimal road noise entering the vehicle. It is truly impressive how quiet and serene the interior of an EV can be.

Audiophile’s Delight

One added advantage of the quietness in EVs is the enhanced audio experience. In the case of the i7, BMW has equipped the car with a top-of-the-line audio system. The i7 comes standard with speakers built into the headrests, providing a phenomenal depth of sound. Whether blasting all kinds of music or enjoying a relaxing drive, the audio quality is unparalleled.

The Power of Sound

The Bowers and Wilkins audio setup in the i7 is rated at an impressive 1965 Watts, almost 2,000 watts of audio power. The result is an overwhelming concert hall vibe that surpasses the typical reverb-heavy setups found in many cars. The audio experience is well-balanced and immersive, with minimal background noise.

An Orchestra of Sounds

Accompanying the impressive audio system is a suite of vehicle sounds composed by none other than Hans Zimmer. While Zimmer may not have been the chief engineer behind these sounds, they add a neat and symphonic touch to the driving experience. Every little warning beep or notification sounds like part of a grand symphony.

A Theatrical Touch

If the acoustic emphasis and symphonic sounds weren’t enough, BMW has gone the extra mile to make the driving experience even more theatrical. The i7 is fitted with a full wood theater screen in the back, adding a touch of luxury and elegance to the interior. This unique feature enhances the overall ambiance and makes it feel like you’re watching a show while driving.

In conclusion, EVs have come a long way in providing a peaceful and enjoyable driving experience. The absence of accessory noises and reduced road noise in the i7, coupled with the exceptional audio system and symphonic vehicle sounds, creates a truly immersive driving experience. With its theatrical touches, this EV sets a new standard for the future of car technology.

The Luxurious Features of the Amazon Fire TV-Enabled Car

If you’re someone who appreciates luxury and convenience while traveling, the Amazon Fire TV-enabled car might be the perfect fit for you. With its cutting-edge features and advanced technology, this vehicle ensures that you have a comfortable and entertaining ride. From its executive Lounge seat to its quad Zone climate control, here’s a closer look at what this car has to offer.

Unwinding with a Touch of a Button

One of the standout features of the Amazon Fire TV-enabled car is its ability to provide a truly relaxing environment. With just a push of a button, a screen comes down, and the blinds in the back close to darken the interior. This ensures that you can fully indulge in your chosen entertainment without distracting other drivers.

Entertainment at Your Fingertips

Equipped with Amazon Fire TV, this vehicle allows you to access a wide range of streaming services and watch all sorts of content. Whether you prefer movies, TV shows, or music, you’ll find something to suit your taste. This feature proves to be a great way to unwind during long drives or when you simply want to relax in the backseat.

Luxury and Comfort Combined

The executive Lounge seat in the back right corner of the vehicle offers the ultimate comfort for passengers. With the ability to stretch out and relax, you can truly unwind while on the road. The front seat moves forward, allowing the back seat to raise up an ottoman to support your legs. A footrest even pops out from the back of the seat, providing added comfort. Additionally, the seat reclines to your desired angle, and you can enable rear seat massagers for the ultimate relaxation experience. To top it all off, quad Zone climate control ensures that each passenger can set their preferred temperature.

A Comparison to Other Luxury Vehicles

While the Amazon Fire TV-enabled car offers an impressive array of features, it’s important to note that it’s not the only vehicle on the market to provide such luxuries. The Lexus LS and Mercedes Maybach are two other examples of cars with similar capabilities. However, the Genesis G90, in particular, stands out for its lounge seat that offers a greater recline angle and more refined controls.

In conclusion, the Amazon Fire TV-enabled car provides a luxurious and enjoyable ride for passengers. With its advanced technology, comfortable seating, and entertainment options, it’s the perfect vehicle for those who value convenience and relaxation while on the road. Whether you’re taking a long trip or simply want to unwind after a busy day, this car has everything you need to make your journey enjoyable.

Exploring the Interface of the i7 Equipped BMW

In the latest i7 equipped BMW, there is a unique and innovative feature that catches the eye – tablets mounted in the sides of each door. These tablets serve as an interface that allows users to control various aspects of the vehicle, ranging from temperature settings to window shades. However, despite their sleek appearance, these tablets do have their limitations.

Embedded Android Tablets

The tablets embedded in the doors of the i7 BMW are essentially little Android tablets. While they provide a convenient way to access controls, they lack the high-end feel that one would expect from a luxury vehicle. The interface can feel somewhat cheap, reminiscent of off-brand Android tablets that your Auntie may own. However, it does offer all the necessary functionality for controlling different aspects of the car.

Full Control at Your Fingertips

Despite the somewhat cheesy feel of the embedded tablets, they do offer an array of controls. You can easily adjust your seat, control the blinds, and fine-tune the climate settings to your preference. Additionally, you have complete control over the ventilation and heating system in the vehicle. The media controls are also accessible through these tablets, providing a seamless entertainment experience for passengers.

Contrasting the Front Interface

When comparing the functionality and interface of the tablets in the doors to the front of the vehicle, there is a stark contrast. The i7 equipped BMW boasts a new system with a dual screen, including a digital cluster and a large infotainment screen in the middle. This system offers a multitude of features, making it a robust and powerful interface. However, the abundance of features can also be overwhelming and easy to get lost in, even with time.

Streamlining Functions and Shortcuts: The Need for Immediate Accessibility

When using technology, it’s great to have the option to set shortcuts for frequently used functions. However, there are some functions that should simply be immediately accessible, yet require multiple taps to activate. This can be frustrating, especially when it comes to basic features like enabling seat massagers. Hopefully, future updates will streamline this process, but until then, the curiosities of the system persist.

Digital Cluster Experimentation: The Possibilities with BMW

One of the advantages of having a digital cluster in your car is the room it opens up for experimentation. BMW has leveraged this opportunity by offering various configurations and styles. Each style displays different information or sometimes none at all. Additionally, this technology enables unique features such as augmented reality displays. For instance, you can set up the cluster to show a video feed ahead of the car, with graphics overlaying the feed. These graphics depict information like the car’s interpretation of other vehicles on the road, allowing you to see when your car adapts its speed to match another car. This feature even includes a playful touch, as it mimics the missile lock square seen in video games, assuring you that it recognizes the presence of nearby vehicles.

BMW Native Navigation: A Playful Twist to Directions

Using the BMW native navigation system takes the driving experience to another level. Not only does it provide directions, but it also overlays directions in a style reminiscent of the popular video game, Mario Kart. As you approach an intersection, billboards with directional cues are displayed, guiding you to make the appropriate turn. It’s amusing to see these virtual billboards overlaid in the real world scenario, making the navigation experience more enjoyable. Kudos to BMW for adding these clever touches to their system.

The Challenge of Blind Controls: The Downsides of Tactile Absence

While the digital cluster and navigation features offer convenience and entertainment, there is a downside: the lack of tactile controls. Although BMW has designated specific access points for different controls, they are all blindly placed, making it difficult to locate them without a tactile reference. This absence of physical buttons or knobs leaves users with the worst of both worlds. Despite the benefits of a digital interface, the presence of tactile controls would greatly enhance the overall user experience.

Conclusion: A Balance of Convenience and User-Friendliness

As technology advances and becomes more integrated into our everyday lives, it is essential for developers to strike a balance between convenience and user-friendliness. While settings and shortcuts are helpful, immediate accessibility to basic functions should not be compromised. Likewise, innovative features like augmented reality displays and playful navigation systems add entertainment value but should not overshadow the importance of tactile controls. By addressing these areas, manufacturers can create seamless and user-friendly experiences for their customers.

Exploring the Controls

When it comes to the controls in a car, one expects a certain level of functionality and ease of use. However, in the case of BMW’s latest models, the experience may be a bit different. While the controls do provide a sense of satisfaction when pressed, one cannot ignore the surprising amount of force required to activate them. It almost feels like pressing against an unyielding surface until it finally responds, but unfortunately, a moment too late. This lack of responsiveness can be frustrating and definitely not a pleasant experience.

The Styling of the Cabin

Despite the shortcomings in the controls department, it is hard to deny the overall styling of the cabin. BMW has truly excelled in creating an aesthetic masterpiece. They have employed contrasting mood lighting to create a captivating atmosphere, which is further complemented by jeweled surfaces spread across the dashboard and doors. The attention to detail is evident, especially with the jeweled seat adjusters, drive selector, and the central iDrive control knob. These elements add a touch of elegance and sophistication, surpassing the jewel details found in other vehicles such as the Volvo drive selectors. However, one cannot help but wonder how well these intricate details will age over time.

A Cynical Design Language

BMW has adopted a somewhat cynical design language for their latest models. They are not aiming for beauty or elegance, but rather, they are seeking the shock factor. These vehicles are designed to make a statement and attract attention. BMW acknowledges that it may evoke mixed emotions, but that is precisely their intention. This bold approach may resonate with individuals who crave a distinctive presence on the road, and for them, these designs are a perfect fit. However, it remains uncertain how well these provocative details will hold up in the long run, and if they will still have the same impact after a few years.

The Novelty Factor

As with any novel or unique design, there is a sense of novelty that initially captures our attention. However, as more and more of these cars hit the roads, the novelty may begin to wane. What was once considered groundbreaking may become commonplace. The real question arises for potential buyers: how will these bold design choices stand the test of time? Will they still retain their allure and appeal in a few years? Only time will tell whether these daring design elements will retain their impact or fade into obscurity.

In conclusion, while BMW’s latest models offer an intriguing and visually captivating cabin design, there are certain concerns regarding the functionality and longevity of the controls and intricate details. The choice to prioritize shock value over timeless beauty may divide opinions among car enthusiasts. Ultimately, it will be up to individual buyers to decide if these cars truly represent their desired statement on the road.

Unlocking the Potential of Jeweled Adjusters

When it comes to luxury cars, the devil is in the details. From the sleek design to the advanced technology, every aspect of the vehicle is carefully crafted to provide a premium driving experience. One feature that often goes unnoticed, yet adds a touch of elegance, is the jeweled adjusters. These small components may seem insignificant, but they play a crucial role in enhancing the overall look and feel of the seats.

The Beauty of Simplicity

One of the reasons why jeweled adjusters look so appealing is their simplistic design. Unlike other complex controls found in vehicles, these adjusters consist of only two components. This minimalist approach not only adds to the visual aesthetics but also ensures a clean and uncluttered look in the interior of the car.

A Menu for Perfect Adjustment

While the jeweled adjusters may appear simple, their functionality extends beyond the surface. To fully utilize their potential, a press of another button is required to access a menu. This menu allows you to individually adjust different aspects of the seat, such as the cushion, with precise control. However, this level of customization does come with its own set of challenges.

A Tedious Process

Adjusting the seat using the jeweled adjusters can be a time-consuming task. The need to move the seat slowly along a deceleration curve, combined with the seat’s tendency to keep moving after you release the adjusters, can lead to accidental over-adjustments and a longer adjustment process than desired. While this may not be a frequent activity for most car owners, it can still be a minor inconvenience that leaves them questioning the implementation of such a feature.

Attention to Detail

Despite the minor drawbacks, once you have dialed in the perfect seating position, the jeweled adjusters prove their worth. The comfort and support they provide are commendable, tailoring to a range of body types. However, it’s worth considering other factors that may affect the overall driving experience.

Steering Wheel Matters

A surprising factor to take into account is the girth of the steering wheel. In this particular vehicle, the steering wheel’s thickness can lead to a slightly more tiring driving experience. The inability to hook thumbs around the wheel, which is a common practice for many drivers, requires a more active holding position. While this issue won’t ruin the entire driving experience, it stands out as a noticeable quirk in an otherwise remarkable vehicle.

Seating Exclusivity

If you opt for the full range of features in one of these vehicles, you’ll be rewarded with even more impressive seating options. The jeweled adjusters are just the tip of the iceberg when it comes to the luxurious seating experience these cars offer. From additional comfort settings to advanced features like heating and cooling, the seating takes luxury to a whole new level.

Is the i7 BMW’s Answer to Luxury Electric Vehicles?

BMW has recently released its i7 electric vehicle, aiming to compete with other luxury electric models on the market. While it may not be perfect, the i7 does offer some unique features and impressive specifications. However, when it comes to real-world performance, there are some considerations to keep in mind.

Luxurious Features

One of the standout features of the BMW i7 is its massage seats. While they may not be the absolute best in the business, they do offer a variety of modes and provide adequate pressure for a relaxing massage. Additionally, the i7 boasts heated armrests, a feature that was once exclusive to luxury brands like Mercedes. It’s great to see another brand catching up in this area.

The Electric Vehicle Factor

As an electric vehicle, the BMW i7 brings with it all the benefits and considerations that come with owning an EV. On paper, the i7 offers a promising package, with a 105-kilowatt-hour battery (of which 101.7 kWh are usable) and the ability to recharge at a peak speed of 200 kilowatts using a level 3 DC fast charger. The car has reported efficiency ratings of 24.1 kWh per 100 kilometers with its 21-inch wheels.

Real-World Performance

However, it’s important to note that real-world driving conditions may differ from the idealized figures. Even when driving relatively mildly in the city with climate control off, the i7 has been averaging around 27.7 kWh per 100 kilometers. While this is a respectable figure, it falls short of the manufacturer’s claimed range and efficiency estimates.

When considering the i7’s heavy weight and the numerous accessories it carries, it’s not surprising that the actual range is lower than expected. In practical use, owners can likely expect a range closer to 350-370 kilometers, which is still quite impressive for an electric vehicle.

A Conclusion to Consider

The BMW i7 is undoubtedly a luxury electric vehicle that offers some unique features and competitive specifications. However, when it comes to real-world performance, it’s important to manage expectations. While the i7 may not reach its claimed range and efficiency, it still provides a respectable range and a luxurious driving experience.

If you’re in the market for a luxury electric vehicle, the BMW i7 is definitely worth considering. Just keep in mind that your real-world driving experience may differ slightly from the numbers on the spec sheet.

Is the i7 a Worthwhile Investment?

The BMW i7 is a high-end premium luxury vehicle that has garnered attention for its impressive features and performance. But is it really worth the hefty price tag? In this article, we will delve into the value proposition of the i7 and discuss whether it is a worthwhile investment for potential buyers.

A Reasonable Price for Exceptional Features

With a Canadian base MSRP of around 150k, the i7 offers a range of features and exceptional quality that justify its price. Buyers of high-end luxury vehicles like the i7 are often willing to pay a premium, especially if they have brand loyalty. The value proposition of the i7 lies in the extensive feature content it offers, as well as its smooth and comfortable ride. Moreover, the fact that it is a full electric vehicle adds to its appeal in a market increasingly focused on sustainability.

Closer to the Realm of Rolls Royce

However, as you start adding additional features and options, the price of the i7 can quickly soar. A fully-loaded i7 can cost just shy of 200,000 Canadian dollars, which is only about 55,000 dollars less than the base price of a Rolls Royce Ghost. While the materials used in the i7 might not be as extravagant as those found in a Rolls Royce, it is important to note that the i7 shares a platform with the Rolls Royce Specter. This suggests that the i7 offers a taste of luxury comparable to its more expensive counterpart.

A Bargain in Comparison

Considering the price range of luxury vehicles in the market, the i7 starts to seem like a bargain. The combination of advanced features, exceptional quality, and its association with the prestigious Rolls Royce brand make it a compelling option for buyers seeking a high-end luxury vehicle. With the i7, buyers can enjoy many of the same features and performance characteristics as a Rolls Royce at a fraction of the price.

To conclude, the i7 is a value proposition that should not be overlooked. Its price may seem steep at first, but when considering the features, ride quality, and its connection to the Rolls Royce brand, the i7 stands out as a worthwhile investment. Whether you are a BMW enthusiast or simply seeking a luxurious and sustainable vehicle, the i7 is definitely deserving of your consideration.


While the tablets embedded in the doors of the i7 BMW provide convenience and control, they do have their drawbacks. The interface can feel less refined compared to the front dual-screen system. Nonetheless, the functionality they offer, such as control over seats, climate, and media, is still valuable. Ultimately, it’s a matter of personal preference and balancing the sleekness of the interface with the latest technology and features at your disposal.
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