I am the global chief marketing officer of hyundai moro company welcome to the digital world, premier of the all new hyundai tucson. It is always exciting to be on stage launching a very important product for our brand one designed and engineered with our customers in mind. When i meet new people, i like to get to know about their past experiences what's going on in their lives now and the unlimited possibilities in their future. This is exactly how we understand our customers in order to provide products that perfectly meet their needs by understanding. Our customers needs, especially in this unprecedented and digitalized environment. We are able to innovate solutions that make life easier for them and further our vision of progress for humanity. With that in mind, we are excited to introduce the all new tucson, the latest model in honda's, remarkable suv, lineup. It has been 16 years since hyundai launched the first generation person and over three generations it has become an integral part of our customers lives. Now tusan is ready for another fresh start, but first let's revisit where we've been with this great mother. When tucson launched in 2004, it was seen as an underdog in a fiercely competitive segment. Tousanos, like greece, at the 2004 european football championship, few thought it could win, but, like greece, tucson emerged victorious winning several hours and the hearts of many customers. When the second generation tucson launched it in 2009, the world was going through a paradigm shift led by the mobile revolution.
New innovations transformed our daily lives as the world changed around us, so did tucson as it became more modern and expanded into europe. A bold undertaking for hyundai at the time tucson also pioneered new horizons by becoming the world's first mass produced fuel cell electric vehicle, this even predated the paris climate change agreement and showed hyundai as a leader in providing eco friendly mobility solutions for the world by the Third generation tucson recorded more than 7 million sales globally, making it one of hundreds best selling models. Now tucson can be seen widely on stress around the world. We see a service more popular than ever it's time to reveal our most innovative and exciting to son. So let's take a look at all you tousan now: Music, Music wow. Ladies and gentlemen, this is the moment. I'Ve been waiting for for a long time, people kept asking me about the new tucson, the best selling, hyundai suv and every time it was so difficult. For me to hide my excitement, because this is what we've been working on. Finally, we are bringing something fresh next level, design into the crowded suv segment, something new for our beloved customers to be able to choose from what is out there. Since the introduction of our design identity, sensors sportiness, we intend to elevate the emotional response of our designs that touches your heart and create transformative design experiences. Each model is given its own unique and distinctive character with what we call the hyundai look.
The tucson proudly stands in our lineup as the most dynamic suv design and conveys the trend, setting spirit with dare to challenge conventions with an experimental design. We did not want to create just another suv. We wanted to create something iconic. Well, it all begins with the first impression utilizing the best lamp technology available at hyundai. We seamlessly integrated the lights into the grill. We call it the parametric hidden lights, as you can see here, they're completely invisible when turned off and then the light appears from nowhere. Adding an emotional touch that is simply magical. Can you imagine seeing these lights on the road for the first time the distinctive face will tell you what car is overtaking. You strong, robust and energetic the car is bigger than ever before: Music, the long hood level roof and short overhangs with a stretched wheelbase. The emphasize is coupe like avant garde character. What an amazing proportion, chiseled surfaces like crystal core and sharp edges, creates a striking contrast between slick silhouette and masculine watch. Chunky ankular surface seamlessly merge into the wheel arches like the 70s bertone style, while the large 19 inch wheels complete the powerful and dynamic posture moving to the rear. The full width tail lamp continues the parametric dim with unique light details hidden in plain sight, just look at that: the transparent, the glass type emblem and hidden wiper create a super clean surface that allows you to appreciate the purity of the design concept now let's get Inside interspace, where space technology and information organically intersect a layered naturally flowing layout, that also represents the seamless user experience we built into the interior to create an airy environment.
We dropped the instrument display downward for a completely flat upper surface, the layer which naturally cuts the interior, the passage through ip connecting to the console front door and even rear door. The gauge cluster housing has been removed to improve the forward. Openness, the opentype cluster and avn are both 10.25 inches making this space more premium than ever. Well, we never really look at the ac vents ever then. The same is true in a car right. We hit the bends, the completely outer side, almost like in an airplane cabin that's, pretty cool isn't it and, of course, ambient mood lights and the shift by wire further enhances tucson's premium spatial experience. Finally, what completes design is color. You can choose your color combination to reflect your personal taste: we've got amazon, gray, white cream, crimson, red shimmering, silver, deep sea and titan gray, and so on. Ladies and gentlemen, in designing the fourth generation tucson, we deliberately chose the untrabled path. The tucson becomes the first mover redefining the design standards in this overcrowded segment. The first mover, the tucson itself perfectly reflects the spirit of hyundai Music design and now let's get inside the all new tucson and check out the powertrain and performance hello nice to meet you. My name is paul hello, nice to meet you. It is such an honor for me to be inside the all new tucson with you today. Are you ready for the all new tucson? It delivers unprecedented driving performance in its class made possible by sunday's innovative world leading technology.
That is what we call everyday dynamism. Let'S go for a drive all right, Music. The all new tucson will have a choice of 12 different engine options in total, including six gasoline. Four diesel, one hybrid and one plug in hybrid system, the third generation powertrain hyundai, smart stream – will be applied to all 12 powertrains. What powertrain does this vehicle have? The vehicle you are driving is the hybrid model of all of tucson's new powertrain combinations. I would like to call special attention to its all new hybrid system equipped with hyundai's smart stream, 1.6 liter turbocharged gdi engine. Typically hybrid models have better fuel efficiency than internal combustion engines, but often lack in performance don't. They generally speaking. Yes, however, the world's first continuously variable valve duration, technology now optimizes both engine performance and fuel efficiency, while also being eco friendly. The valve control technology first introduced on 2020 hyundai sonata, regulates the duration of valve opening and closing according to driving conditions. This leads to a boost in performance, improvement in fuel efficiency and reduction of emissions. The all new tucson is equipped with a hybrid system with turbocharger that forces extra compressed air into combustion chamber to increase efficiency and power output. The vehicle can accelerate rapidly, with the help of its turbocharger when merging into traffic, ensuring a safe distance from vehicles behind you. I will call it dynamic, hybrid well, how about fuel efficiency for north america? It is possible to drive from the city of tucson to los angeles, on about a single tank with the hybrid model.
That is incredible. Are there any notable features in terms of driving performance other than the powertrain technology? Not only is the all new tucson a powerful hybrid vehicle, but it also handles brilliantly that's, because we applied our first in class b, handling technology to keep the car under precise control, especially when you're turning a corner. Let me demonstrate how it works at turn. In the e handling, technology helps improve, steering response at corner exit. It helps improve the car's, directional stability, maintaining control and assisting the driver when facing adverse driving conditions. Our e handling technology allows smooth, agile and stable, cornering keeping the car and you on track wow. This is truly mind: blowing technology, exactly okay. So moving on to our next key feature, let me tell you about our all wheel: drive system h track. What is h track. Hyundai h track is an all wheel, drive system that provides sure footing on various road surfaces and conditions. While previous h trap was linked to eco comfort, smart sport driving modes, the latest h, strat, applied to the all new tucson offers additional multi terrain modes, such as mud sand and snow. With the modern sand modes. You can drive safely in all sorts of driving conditions. Even in tough conditions such as snowy roads, you can escape from rough terrain thanks to the snow mode. This has been a quality time test, driving the all new tucson, allowing me to learn all about the excellent technologies that have been applied to it.
Thank you, paul you're welcome Music, hey jimmy, hey! I accidentally left the key at the office. Would you mind sending me the contact district key sure i just sent it. You will experience the all new tucson's innovative features, including an advanced user interface from behind the steering wheel thanks to enhanced connectivity with smart devices. You can also check your schedule from inside the vehicle. The center display is linked to an external calendar, app setting your appointment place as the destination. The new multi command function applied to the all new tucson, is also a good example with the single voice command warm up the car, the all new tucson activates, its heated steering wheel and seat warmers, as well as the heating system, now think about how we don't Feel the air conditioning directly when we are on airplanes. We benchmark that for our vehicles for more pledging driving experience, multi air mode is a supplement feature that helps maintain temperature within the vehicle by gently diffusing air from multiple bands on the crash pad. The only two sound monitors the air quality in the vehicle and also purifies the air. It indicates real time air pollution levels on the dual automatic temperature control display window using the fine dust detection sensor. The only tucson is the first model to feature technology that reduces moisture from the evaporator and keeps the air conditioning system clean and free of order. It helps to maintain a pleasant environment inside a vehicle with the all new tucson.
You can connect two phones simultaneously. The driver and passenger can alternate between their playlists without disconnecting and reconnecting their respective phones and the booth's premium sound system lets you experience. High quality, sound the owner, tucson has a new feature called car to home. You can control your smart home appliances from inside your car. For example, you can turn on the air conditioner at home before your arrival on a very hot and humid summer day, simple idea with big impact. They, the all new tucson, comes with the latest hyundai smartsense. These active safety technologies were designed and developed to keep drivers and passengers safe in every direction at any moment, while driving or even parking. Even if you fail to notice a car approaching from behind when changing lanes, the blind spot collision avoidance assist, helps prevent collisions with obstacles in the blind spot. You are also able to see cars in the blind spot with a blind spot view. Music monitor thanks to hyundai smartsense. The only two sounds forward. Collision avoidance assist detects cars approaching at intersections that helps, prevent collisions Music. The rear cross traffic collision avoidance assist will allow the tucson to not only burn but also assist in preventing accidents through remote control. It is also very easy to enter and exit the parking spot Music. Look how easy it is to park in a tiny space between two vehicles: Music, thanks to the all new tucson valet mode. Only necessary information is shown to the driver.
When you let someone else drive the car. You are also able to check the driving history of the car Music if filled with water. The only tucson can hold up to 622 liters. This is a 109 liters more than the previous tucson. If you fold the rear seat, the space inside of vehicle becomes even roomier Music. The all new tucson is full of new features and i'm really excited to see it launches soon across the world. So how do you like the world premiere for the innovative and exciting earlier to sun? We fear that the all eu tousan is the right vehicle for our times, because it is so adaptable to highly diverse lifestyles. Some customers want a versatile family harlow, while others want a weakened adventure vehicle that doesn't sacrifice, performance or capability for fuel efficiency. Still others just want to be seen in the most stylish suv available Music to address such diversity. Hyundai is launching the tucson in different types. For different regions and with various eco friendly vehicle options, let's look at two cents. Two body types, although tucson is a global model. Customer needs vary from region to region. We wanted to meet our customers diverse expectations, while maintaining persons, distinctive identity. The long wheelbase models will be offered in regions where customers want more space, showed wheelbase models will be for reasons that favor agility and performance, as you see on the screen, each model will be tailored to its specific region.
Another way we address different customer expectations around the world is by offering various eco friendly vehicle options for the two sun. In addition to hybrid and mild, hybrid models we'll also launch a plug in hybrid at hyundai. We live by the philosophy of connecting people with quality time. The all new tusan embodies this philosophy through its design, packaging and technology. We believe it will be evident not only to our customers, but also to anyone who sees this innovative and exciting vehicle. The old you tucson will first go on sale in korea in september, followed by other regions around the world there's. One more thing i want to share with you before we end we've been introducing n9 variants to different hyundai models, providing an attractive entry point to our high performing and brand. Last year we successfully introduced the tucson n9 and the european market for the all new tusan. We plan to expand its n9 availability globally and soon earlier today, i talked about how excited i am to reveal the all. You do sun, and i hope you now share my excitement for the future. In these fast evolving times, hyundai motor company will continue to lead with innovative products. One perfect example is the recently announced ionic brand dedicated to electric vehicles that embody our vision of smart mobility and accelerates our plan to lead the global ev market. Hyundai is always committed to providing unique experiences that enrich moments for customers to get the most out of their time.
Three honda's brand vision of progress for humanity. We will continue to strive for social betterment and do our utmost to meet the needs of our customers and society itself. So please join us on this exhilarating journey into the future. Thank you. So much for your attention. Music stay safe.